Because we try to make foods that manifest a love of life by being made of ingredients that avoid any harm or oppression to animals and that at the same time attempt to be as sustainable as possible. That is our mission and we try to apply it at every step of the process of our food products.
We select highly nutritious ingredients so that even reasonable quantities can sustain our bodies in a balanced manner and we make them as delicious as possible and choose them to be versions of the most loved food items. We also try to make them rich enough with proteins and nutrients so that they can extend the feeling of being satiated thus reducing the need for extra food which in turn makes us healthier and more productive. It also lowers the need for food production preserving our environment and making food more available for all.
Food that essentially feeds and is good for our bodies, our souls and the rest of our World !